Issue 01 — The Solar Edition
Holden, MA · 01520

SOLAR
without
SACRIFICE.

$0 down. 25-year warranty. Locked-in monthly payments. Apex Improvement Group brings Sunrun — America's #1 residential solar — to Massachusetts homeowners ready to stop renting power from the utility.

Save 20–50%$0 Down25-Year WarrantySunrun CertifiedBrightbox BatteryMA Owned1M+ InstallsLocked-in Rates
Save 20–50%$0 Down25-Year WarrantySunrun CertifiedBrightbox BatteryMA Owned1M+ InstallsLocked-in Rates

See what your roof is worth.

Drop your address and current bill. We'll model your savings using Sunrun's actual pricing — no salesperson hovering, no obligation. Reports back within 24 hours.

24 hr
Turnaround
$0
To start
See How Much You Can Save with Sunrun

No pressure. No obligation. Just real savings data.

Local hands.
National backing.

Four reasons Massachusetts homeowners trust us with their roofs and their bills.
01

Start Saving Immediately — $0 Down

Most homeowners save 20-50% on electric bills from day one. With $0 down financing and federal tax credits, solar pays for itself.

02

Backed by Sunrun — America's #1 Solar Provider

We partner with Sunrun, the nation's leading residential solar company. Industry-leading equipment, 25-year warranties, and over 1 million systems installed.

03

Custom-Designed for Your Massachusetts Home

No cookie-cutter systems. We design every solar setup for your roof, energy usage, and savings goals.

04

Local Service, National Reliability

Apex Improvement Group is Massachusetts-owned and operated. When you call, you talk to us — not a call center. Plus licensed electricians on standby.

03 · The Process

From sunlight on shingles to credit on your bill — in three moves.

Free Solar Savings Analysis

Share your address and recent bill. We pull satellite roof data and Sunrun's MA rate cards to build a savings model unique to your home.

Custom Design & Approvals

We design the system, file permits, handle the utility interconnection, and (if needed) loop in our licensed electricians. You just review and sign.

Install & Start Saving

Sunrun-certified crews install in 1–2 days. We flip the switch, you watch your meter spin backwards. Maintenance is on us for 25 years.

Four ways
to go solar.

Scroll →  Most homeowners pick the Subscription for $0 down and zero hassle.

Sunrun Subscription

$0
down · locked monthly
  • Predictable, locked-in monthly payments
  • Sunrun owns and maintains the system
  • 25-year comprehensive warranty
  • Transfers to new owners if you sell
Get this plan

Solar Purchase

30%
federal tax credit
  • Own your system outright
  • 10-year workmanship warranty
  • Highest long-term savings
  • Adds value to your home
Get this plan

Solar Loan

$/mo
build equity
  • Monthly payments like a lease
  • You own the system
  • Eligible for solar incentives
  • Build equity in your home
Get this plan

Power Purchase Agreement

PPA
pay only for power used
  • Pay only for the power you use
  • $0 down
  • Sunrun maintains the system
  • Rate locked for contract term
Get this plan

25 years of coverage. Backup when the grid goes dark.

25-Year Comprehensive Coverage

  • Workmanship warranty
  • Energy production guarantee
  • 10-year roof penetration warranty
  • 24/7 system monitoring
  • Ongoing maintenance included for life of contract
  • Free repairs and replacements

Lease customers get the full 25-year coverage. Purchase customers get a 10-year workmanship guarantee plus manufacturer warranties.

Brightbox® Battery Storage

  • Backup power during grid outages
  • Store solar energy for nighttime
  • Time-of-use optimization
  • Tesla Powerwall available with free maintenance

Nor'easters, winter storms, grid issues — battery backup keeps your lights on when your neighbors go dark.

What does Sunrun solar actually cost?

Typical 10kW system: $25,000–$30,000 before incentives.

With Federal Tax Credit (30%):

  • • Cash price: ~$17,500–$21,000 after credits
  • • Monthly lease: ~$75–$150/month locked in for 25 years
  • • Your current bill: likely $150–$300+/month (and rising)

Every home is different — we'll give you an exact custom quote within 24 hours.

Sample Receipt
MA · 10kW
Current bill / mo$200.00
Sunrun lease / mo−$100.00
Save / month$100.00
Save / year$1,200
25-year savings$30,000+

Subscription vs. Outright purchase.

FeatureSunrun Subscription (Lease)Solar Purchase
Upfront Cost$0 to little down$25k–30k (before incentives)
Monthly PaymentLocked-in for 25 years$0 (paid upfront)
OwnershipSunrun ownsYou own
MaintenanceSunrun handles (25 years)You handle
Warranty25-year comprehensive10-year workmanship
Tax CreditsSunrun claims themYou claim 30% federal credit
System Monitoring24/7 by Sunrun (included)You monitor (or pay extra)
Home SaleTransfers to new ownerAdds value to home
Best ForLow upfront, no hassleLong-term savings, tax benefits

Not sure which is right for you? We'll walk you through it.

America's #1 solar subscription company.

Founded 2007. Publicly traded. Nearly two decades powering American homes.

1M+
Installs
20
States
NYSE
RUN
25
Year warranty

FAQ.

Q01

Do I need to buy the system or can I lease?

Most customers choose the Sunrun Subscription (lease) — $0 down, predictable payments, and Sunrun maintains everything. You can also purchase outright or finance with a loan. We'll help you choose the best option.

Q02

How much will I really save?

Massachusetts homeowners typically save 20-50% on electricity costs. With Sunrun's locked-in rates, you're protected from utility rate hikes for 25 years.

Q03

What happens if I sell my house?

Your Sunrun system transfers to the new owner — homes with solar sell faster and for more money. Leases transfer to the new owner; owned systems add value.

Q04

Does Sunrun really maintain the system for 25 years?

Yes — if you choose the Subscription plan. Sunrun handles all repairs, replacements, monitoring, and maintenance for 25 years.

Q05

What if the panels don't produce enough energy?

Sunrun Subscription customers get an energy production guarantee. If your system underperforms, Sunrun compensates you. 24/7 monitoring catches issues early.

Q06

Can I add battery storage later?

Yes — you can add Sunrun Brightbox or Tesla Powerwall anytime as a seamless upgrade for outage backup.

Q07

How long does installation take?

Once permits are approved (2-4 weeks), installation typically takes 1-2 days. Total timeline from consultation to live system is 4-8 weeks.

Stop renting
your power.

Free Sunrun savings report. 24-hour turnaround. No pressure, no obligation.

Calculate My Savings ↗
Call
(774) 217-5994
Email
solar@apex…